Ranking isn’t the finish line anymore – it’s the starting point. Between AI Overviews, LSAs, Maps, and ever-denser SERPs, “#1 for a keyword” only matters if it turns into qualified leads and signed cases. The right agency doesn’t just chase traffic; it builds a system that compounds: technical SEO + local dominance, authority links and attorney grade content, CRO that fixes leakage, and paid surfaces (PPC/LSA) that amplify what’s already working.

What is law firm SEO?

Law firm SEO is the set of strategies that help attorneys get found by the right clients and convert them into consultations and signed cases. It blends:

• Technical SEO (site architecture, speed, schema, crawlability) so pages can rank and scale.

• Local/Maps (GBP optimization, reviews, citations, service areas) to win proximity based searches.

• Content built for attorneys (practice area pages, city/service pages, FAQs, guides) aligned to real intent and ethics rules.

• Authority & digital PR (editorial links, legal relevant placements) to compete in high bar YMYL niches.

• Conversion & intake (UX, forms/chat, tracking, call routing) so rankings turn into first time calls and retained clients.

• PPC/LSA interplay to cover commercial SERPs where paid units dominate.

• AI/GEO readiness (clear, citation worthy content and entities) so firms appear in AI Overviews and assistants.

What we looked for

• Proven outcomes in legal (signed cases, first time calls, intake conversion – not vanity metrics).

• Depth in Local/Maps + technical SEO, with real link acquisition and attorney level content.

• Speed to impact & transparency (clear roadmaps, reporting, site ownership, and contract terms).

• Strategic breadth: SEO integrated with PPC/LSA, web builds, and – where relevant – AI/GEO visibility

• Fit signals: experience in your practice areas/metros, options for geo/practice exclusivity, and whether they publish pricing or price by quote.

Now, onto the list.

1. Rankings.io 

A law firm marketing agency that specializes in personal injury, Rankings.io builds growth programs that connect search visibility to signed cases – not vanity metrics. Services span SEO, PPC/LSA, and “built-to-rank” website builds (often delivered on accelerated timelines) with complementary traditional placements where it helps the funnel.

Their core differentiators:

• PI specialization backed by data. Rankings.io publishes large scale studies of PI SERPs (112k+ queries) to inform strategy and spot edge opportunities. 
• Documented outcomes. Public case studies report results like +3,400% organic growth (The Levin Firm) and +289% YoY organic traffic (Gomez Trial Attorneys).
• Speed + SEO foundations. Law firm sites are built “to rank” with an emphasis on technical readiness and go-live velocity (in about 120 days). 
• Experienced leadership & credibility. Founded by Chris Dreyer; the company notes they are a 7× Inc. 5000 honoree. 

Best for: Growth minded PI and multi location firms in competitive metros that want an agency to own SEO while coordinating paid acquisition (PPC/LSA). 

Cost: By quote only (no public pricing on site).

2. Hennessey Digital

A law-firm-focused digital marketing agency led by Jason Hennessey (author of Law Firm SEO), Hennessey Digital builds programs that turn search visibility into signed cases – without long term contracts. Services span SEO, PPC, web design/development, CRO, content, social, and analytics, with the company citing $1B+ in revenue generated for law firms through SEO. 

Their core differentiators:

• Contract free, legal specialization. Operating in legal SEO since 2015 with a stated contract free approach tailored to law firms. 

• Author led expertise. Founder/CEO Jason Hennessey literally “wrote the book” on law-firm SEO. 

• Data + research cadence. Publishes industry studies (e.g., annual lead-form response-time analysis) and emphasizes end-to-end SEO analytics tied to leads and revenue. 

• Full funnel execution. Integrates technical SEO with PPC/paid media, CRO, web design, local/Maps, and link-building/DPR to capture and convert demand. 

Best for: Growth minded PI and multi location firms that want measurable outcomes across SEO + PPC with the flexibility of no long term contract. 

Cost: Publishes pricing on site (e.g., technical SEO audits $300–$5,000; consulting $100+ per hour; video SEO $20-$160+ per hour).

3. Grow Law

A law-firm-focused digital marketing agency that emphasizes ROI, transparency and long term growth rather than vanity metrics. Grow Law offers a full suite of services – SEO, PPC, website design, AI search optimization – all tailored to legal practices. 

Their core differentiators:

• Growth tracking tied to qualified leads, opportunity value and actual ROI, not just traffic or rankings. 
• Specialized support for law firms across multiple practice areas (from personal injury and criminal defense to immigration, trusts/estate and employment law).
• Modern focus on emerging channels such as “Generative Engine Optimization (GEO)” to get law firms cited by AI tools like ChatGPT, Gemini and other assistants.

Best for: Law firms that are serious about measurable growth, want a partner rather than a typical agency, and want to avoid being locked into rigid, long-term contracts.
Cost: Publishes pricing on site (e.g., SEO $2,500+ per month; websites $2,500+).

4. Juris Digital

Juris Digital is a law-firm-only marketing agency that blends SEO, web design, and PPC into a unified growth system focused on signed case ROI. With deep experience across practice areas like personal injury, family law, and criminal defense, they build strategies that connect rankings directly to qualified leads.

Their campaigns emphasize transparent reporting, fast implementation, and measurable results – typically launching redesigned sites, content, and tracking systems within the first 60 days. Every engagement is custom scoped, with goals tied to real business outcomes rather than vanity metrics.

Best for: Law firms seeking a results driven, legal specialized partner who values clarity, performance, and speed to impact.
Cost: Publishes pricing on site (e.g., marketing $2,000–$4,000 per month for startups; $5,000-$50,000+ per month for established; websites from $2,500).

5. LawRank

A legal industry SEO and PPC agency that builds full funnel programs to turn search into signed cases. LawRank’s stack spans SEO, Local/Maps, AI optimization, PPC (Google Partner), and conversion focused WordPress sites you own – backed by case studies showing large lifts in first-time calls and traffic.

Their core differentiators:

• Outcome proof. Published case studies cite results like +1,132% first-time calls (Attorney Brian White) and 2,200% traffic growth with leads doubled (Lavent Law). 
• Technical + content engine built for legal. Attorney authored content, targeted link acquisition, and aggressive internal linking are core to their playbook.
• Ownership & transparency. Sites are built on WordPress that the firm owns; PPC includes a dashboard, and you pay Google directly for clicks.
• Market fit options. Offers semi exclusivity or exclusivity by geography/practice; strong Spanish language capability (co founders speak Spanish; ~80% of staff Spanish speaking). 
• Credibility signals. The company states they are family-owned with a CEO holding a UCLA Law degree; multiple Inc. 5000 appearances. 

Best for: PI, criminal defense, family law, and other competitive practices – especially firms that want measurable growth across SEO + PPC and value market exclusivity options and Spanish market reach. 

Cost: By quote only (no public pricing on site).

6. On The Map Marketing

A full service, law firm digital marketing agency that ties search visibility to signed cases. On The Map builds and runs SEO, Local/Maps, PPC, content, and conversion focused web design under one roof for attorneys.

Their core differentiators:

• Case-study outcomes with hard numbers. Examples include +1,763% organic case-revenue growth for Hipskind & McAninch, +152% organic traffic in 8 months for Weber Law (Law.ninja), and 17 PPC leads in 2 months for Nuñez Law. 
• Full in house stack for legal. SEO, PPC, content, and attorney site design are integrated to capture and convert demand, not just generate visits. 
• Process + thought leadership. The team publishes deep legal marketing guides (SEO, Local/Maps, content) and shares playbooks rooted in what’s working now. 
• Established, growth recognized shop. Miami based with multiple Inc. 5000 honors. 

Best for: PI, criminal defense, and other growth minded firms (including multi location) that want an agency to own SEO + PPC and ship conversion-ready sites. 

Cost: Publishes pricing on site (e.g., SEO $1,500-$15,000+ per month; PI around $5,000 per month).

7. Consultwebs

A legal only digital marketing agency (founded in 1999) that’s spent 25+ years helping law firms turn online visibility into signed cases. Consultwebs runs full funnel programs across SEO, Local/Maps, PPC/LSA, web design, content, video, and social – purpose built for attorneys. 

Their core differentiators:

• Depth + tenure in legal. Two decades of lawyer only focus with in house specialists across SEO, paid, and creative. 
• Premier ads capability. Recognized as a Google Premier Partner, with LSA and paid media programs tailored for law firms. 
• Proof of impact. Public case studies highlight outcomes like a 236% lead increase in 12 months from SEO. 
• Own your data & site. Firms keep website ownership; reporting is augmented with LawEval, a law-firm-specific analytics alternative to GA4. 
• Exclusivity when it matters. Offers geographic/practice-area exclusivity in certain engagements. 
• Active thought leadership. Blogs and the LAWsome podcast track shifts like AI Overview ads and their impact on legal marketing. 

Best for: Firms that want an experienced, legal only partner to own SEO and paid acquisition (including LSAs), with options for market exclusivity and attorney specific analytics. 

Cost: By quote only (no public pricing on site).

8. BluShark Digital

A legal only marketing agency founded by attorney Seth Price, BluShark builds full funnel programs – SEO, Local/Maps, PPC, content, and conversion-minded web design – aimed at turning search visibility into signed cases.

Their core differentiators:

• Built by (and for) lawyers. Roots as an in house legal marketing team; founder is a practicing attorney. Multiple Inc. 5000 honors reinforce sustained growth. 
• GBP/Local SEO research culture. Publishes law-firm-specific experiments on Google Business Profiles (service areas, product descriptions, GBP “website”) and analyses of updates like Vicinity. 
• SEO + PPC integration, tuned for what’s working now. Dedicated paid ads programs for lawyers and ongoing guidance on combining SEO/PPC – plus coverage of emerging features like Google’s AI Max for Search. 
• Law firm web builds that scale. Sites positioned as growth engines for attorneys (mobile first, technical SEO foundations). 

Best for: PI and other competitive practices (including multi location firms) that want a legal specialist partner to own Local/Maps + SEO while coordinating PPC and site improvements. 

Cost: By quote only (no public pricing on site).

9. Stellar SEO

A link building led SEO agency founded by Army veteran Travis Bliffen, Stellar SEO is known for custom outreach and digital PR that earn real editorial placements – backed by Inc. 5000 recognition (2024-2025). For law firms, they offer contract flexible attorney SEO programs designed to turn rankings into retained cases.

Their core differentiators:

• Custom outreach at scale. White label and direct campaigns (25,000+ links built since 2012) with a focus on risk managed, editorial links – not churn and burn placements. 
• Legal specific programs, no long-term lock-ins. Dedicated law firm SEO (including city pages) with engagements that can run without long term contracts. 
• Transparent link building pricing. Custom campaigns typically start at $2.5k/mo (avg. around $5k/mo) with an optional $125/hr model. 
• Make links count. Technical SEO and on-page/content support so earned links move rankings and conversions, not just metrics. 

Best for: Firms in competitive markets (e.g., PI, defense, multi-location) that already have basics in place and need authority and high quality links – plus agencies seeking a white label link partner. 

Cost: Publishes pricing on site (e.g., Growth Accelerator $5,000 per month for 16 links; custom link building from $2,500 per month; $125 per hour option).

10. iLawyer Marketing

A legal only digital marketing agency that helps attorneys turn online visibility into signed cases. iLawyer Marketing runs full-funnel programs – SEO (including Google Maps), PPC/LSA, conversion-focused web design, and video production – purpose built for law firms. 

Their core differentiators:

• Legal focus + tenure. Works exclusively with law firms; San Diego based, operating since 2006.
• Documented outcomes. Case study highlights +838% traffic and 10× lead growth (8 to  82 monthly) for DRZ Trial Attorneys. 
• Research driven playbooks. Publishes annual consumer studies (e.g., 2025 finding that 94% of ChatGPT users also use Google when vetting lawyers). 
• Proprietary tools & market intel. In house Google algorithm change detection and competitive “Power Rankings” market analyses. 
• Creative + performance under one roof. Builds conversion minded attorney sites and repurposes video assets for YouTube, Facebook, Instagram, and LinkedIn ads.

Best for: PI, criminal defense, family, and other growth minded firms (including multi location) that want a research backed SEO + PPC program with website and video handled in-house. 

Cost: By quote only (no public pricing on site).

Pricing reflects what each vendor shows on its site as of Nov 10, 2025; actual fees vary by market, practice area, locations, and scope.

Final thoughts

Pick a partner for outcomes, not promises. Define success up front (first time calls, qualified leads, signed cases), then ask your shortlist for a 90 day plan that spells out technical fixes, Local/Maps moves, content + links, and reporting cadence. Confirm non negotiables – site ownership, contract terms, and any geo/practice exclusivity – and note whether pricing is published or by quote so scopes are comparable. Judge progress by pipeline metrics (calls, consults, signed cases) rather than rankings alone, with PPC/LSA used to cover high commercial SERPs while SEO compounds. Then pick the team that shows fit, clarity, and speed to impact.